Are you struggling to come up with great ideas for your work or business? Whether you need new marketing concepts, content ideas, or creative social media campaigns, it takes time to develop and execute new ideas in the course of your work week.
Have you ever hear the expression, “There’s nothing new under the Sun?” It’s the feeling that everything has been done to death and that all the great ideas are already taken.
But if you get caught up into that way of thinking, you’ll feel defeated, even before you start to get your thinking wheels turning.
The truth is that there are always opportunities to come up with great ideas that others will find beneficial or even entertaining.
Is it possible to find great ideas from existing ideas?
If you’re trying to figure out something completely new, it might seem overwhelming, because you are trying to create something from absolutely nothing.
But if you take a look at existing ideas, you could figure out how to adapt them for and entirely new audience.
Perhaps people who have less money or time, or who haven’t realized how much the original idea might help them, would be interested in what you come up with.
Consider Walt Disney. He made himself a solid reputation by churning out hugely entertaining classics over the years. He filled movie theaters and made millions of people happy; all while making an extremely wealthy lifestyle for himself.
But did you know that even the highly successful creator Walt Disney borrowed from existing ideas? In fact, Walt Disney took the children’s stories written by the Grimm brothers in the 1700-1800’s and adapted them to modern audiences.
Have you watched the shows Sherlock on BBC, or Elementary on CBS? They were adaptations from Sir Arthur Conan Doyle’s original stories.
They weren’t even rewritten to the extent that names were changed much. And some stories hadn’t been changed beyond recognition, yet they each grab new audiences simply because they were set in a different time period.
These are perfect examples of creatively taking existing ideas and churning them into something new that becomes a great idea.
Can anyone come up with great ideas?
Steve Jobs once pointed out that creativity is just connecting things and that creative people often feel guilty because they just see new connections between existing ideas, where others don’t.
When we come up with an idea, it’s usually because we’ve have associated things with eachother that weren’t associated before.
This how new ideas are formed, and if you are willing to consider different associations between things, or put a new spin on an old concept, there’s no reason why you cannot come up with great ideas of your own.
One of the only other necessities for creating great ideas is to do so in a non-critical environment. Ideas don’t stand up very well to criticism because we care what others think.
It also helps not share new ideas until they are completely thought out or even tested to some degree, so that our peers don’t dismiss our ideas too quickly.
For instance, I absolutely love the new ceramic, red copper fry pans that food will not stick to. But before this pan came along, there were many other non-stick fry pans on the market.
But those pans did not have the same finish to resist chips and scratches and that one difference was enough to interest a whole new group of cooks.
Imagine if someone told the creator of this pan, Cathy Mitchell that there was no use for another fry pan on the market?
So keep any negative voices out of your head including your own. Because the truth is that, just when you think you have seen every great idea there is, along comes another one, and the next one just might be yours.