Are you struggling to find ways to increase your blog readership? Do you write for a blog and often find yourself short on blog post ideas? Or, have you ever started a blog post and just couldn’t think of anything relevant or interesting to say?
When you skim over a blog, what is the number one thing that makes you zero in on a particular post and want to read it? It’s the title of the post of course!
The title of a blog post is like a mini advertisement of what’s to come. A title should pique interest and anticipation, drawing the reader in.
Which is exactly why creating an awesome blog post title is one of the best ways to increase your blog readership. Great titles not only make the person who sees it interested in reading more, but it also adds personality to the blog post.
So, what types of titles create the kind of interest that gets readers involved in the content? Here are three types of blog titles that get people thinking and are sure to grab attention.
Intrigue Statements – These are titles that make the reader stop and take notice. For instance, if you read a title that said, ” The amazing mineral that helped me lose 20 pounds”, you would be very much drawn into reading more to find out what it is. This is how intrigue titles work, by leading the reader with curiosity.
Top Reasons – Whether it’s the top ten reasons or top fifty reasons, people are always interested in reading these types of posts. Why? Because not only are they easy to skim and read, but they target what’s most important by prioritizing information for the reader.
Emotional Triggers – These are words in your blog post title that appeal to the reader by addressing something personal that they will benefit from. If a title includes words like fear, pain discomfort or embarrassment, these are trigger words that will emotionally grab attention from any reader who can relate to that feeling.
One way to come up with great blog post title ideas is to browse the magazine aisle at your local bookstore. The headlines to the articles are pretty much what sells the publication, so if you can start to develop a similar style of writing blog titles, you’re sure to increase your readership.
In short, creating catchy, titles is one of the easiest creative ways to add more personality to your blog, while naturally increasing readership.
Other Great Ways to Increase Your Blog Readership
Popular Posts – Another way to increase blog readership is to pay attention to your Google Analytics. With analytics you can easily find your top landing pages that visitors are spending time on.
For example, one of my blogs has a very popular post on how to easily make home made soaps. This has given me ideas for more posts on crafts that are easy and fun.
By paying attention to what’s popular on your blog, you can create similar blog topics that your readers will most likely want to read.
Share, Share Share – It’s not enough to have good content, but you also want to share your content over social media so that others can find it. Social media channels such as Pinterest, Facebook and Twitter can many times reach people that organic searches cannot. So, it makes sense to always share your new blog posts fresh off the press.
Join a Bloggers Community – Another way to increase your blog readership is to join a few bloggers community groups on Facebook. These groups typically allow the members to share and comment on each other’s posts, which increases everyone’s readership. You can find a group by searching under ‘Groups’ or ‘Discover Groups’, in the left hand column of your Facebook feed page.
Write More Frequently – One of the best ways to increase your readership is to write more frequently, because writing more not only improves your skill, but builds up your blog. Writing more can also include writing guest posts on other blogs to get your name out there more.
Just remember that when you are trying to build a bigger readership, it take time and hard work. But if you practice these tips a regular basis, over time you will see an increase in your readers and gain the satisfaction of knowing that people are enjoying your blog.