When we think about social media, we may see it as only a way to promote our website or blog. Many webmasters and bloggers approach social media as a way of building traffic for their main site or promoting products.
But smart marketers know that this can work in reverse and that their main website and blog should also be promoting their social media channels.
Promoting social media should be viewed as equally important from a marketing standpoint and when you get this right, you’ll find that you can effectively generate traffic and benefit your business.
How Promoting Social Media Works
Each time someone visits your site and likes your content, they should also see your social media channel buttons such as your Facebook or Pinterest pages and be given the chance to follow you.
When they do that, they will then be updated with more of your content through their home feed. And when that happens, it will lead them to then click on those links and return back to your main site.
It’s important to understand that a social share button allows a website visitor to share your content on their social media pages, while a social channel button to your site’s fan page will allow the person to like your page and follow it.
Having share buttons on your site may bring in new visitors, but allowing visitors to follow your social channels will continue to keep people in your information loop through feeds.
Strategies for Promoting Social Media
So what tools and strategies can you use to make this happen? The first is that you should place social media sharing buttons within your blog posts.
As I mentioned before, it’s crucial to get your social buttons onto your site in order for your website to help promote your social media.
For WordPress sites, you can add the following free plugins to your site to promote all of your social media channels.
Super Socializer comes with quite a few features and let’s you add whichever social share buttons you need.
The Easy Facebook and Easy Twitter plugins work nicely in your site sidebar and set up pretty seamlessly for displaying your Facebook fan page or your Twitter feed page.
So if you are serious about promoting social media along with your website, start by implementing social buttons that your readers can use.
Then come up with a weekly schedule to push more content out to your social channel pages and get your messaging out in front of your audience.