Constant content creation seems to be a requisite of everything we do these days and it can be draining!
Whether there’s a demand from a client, or you’re an entrepreneur looking to make more money in your business, standing out from the crowd takes kick-butt brainstorming techniques and a whole lot of creativity!
BUT, can you create a mental spark of new ideas as simply as you see a spark when you touch two wires together? The answer is – YES!
The first thing you need to do is quit thinking of ideas as things that just happen. You’ve heard of brainstorming, right? That’s a situation where people decide to cognitively generate ideas.
They make the decision that they will create ideas within a time frame – not that they will sit around for days, weeks or months waiting on some mysterious Muse to appear and give them a sign.
How to Brainstorm Effectively
First, write down all known facts and assumptions about the subject at hand. Then for each fact or assumption, ask “what if…?” Take the opposing view in your question.
“What if something else could create the same result?”
“What if we didn’t have a specific resource, then how would we create this?”
“What if everyone called in sick one day, then how would we minimize the damage?”
“What if I had only 10 minutes to do this – is there a template I could use over and over again to speed things up?”
Always challenge assumptions and then write out different outcomes.
Strip Away Excess Ideas
Often, we get caught up in finding new ideas to add to the existing processes we have in place. But it’s as valid to think about cutting away ideas, as it is creating new ones.
For instance, you might have two different products in mind to create, and two different websites to market them through.
But by focusing on cutting out ideas, you may discover that there is a core group who require both products so you could build just one website and streamline your process.
In stripping excess ideas away and streamlining your thought process, you may find that your ideas come together easier and more quickly.
Use Different Brainstorming Tools
When it comes to brainstorming techniques, some people swear by mind maps. Others prefer a typing up outlines in MS Word or making an Excel spreadsheet.
But if you’re looking for new ways to generate ideas, try getting away from your comfort level by using a different medium to dump your ideas out into.
For example, if you usually type up your ideas in your office, on your computer, why not try taking a spiral bound notebook and head outdoors to write down some ideas.
The process will feel different and make your brain respond differently, and often more creatively.