I have a confession to make. Many years ago before I ever got into the business of blogging, running an online content store and owning several niche blogs, I was seriously attracted to “Bright Shiny Objects”, in the form of Internet Marketing products.
You name it and I’m sure I could tell you about it. From ebooks that promised outrageous success online within 30 days to paid monthly membership site subscriptions that promised to teach secrets strategies you could not find anywhere else, I bought into it.
As you could imagine this ate into a great deal of my valuable time and money which I could have much better spent on my own business. Of course not every bright shiny object that you or I purchase online will be worthless.
In all fairness I have to say that many of these online courses and ebooks did provide me with some pearls of wisdom and great tips that helped my education of Internet marketing evolve.
The real problem was that in the beginning, instead of making money weekly I was spending money weekly. Don’t get me wrong, I was still learning, but every new product I saw made me want to buy it and learn more.
Do you find yourself spending a lot of time buying and reviewing Internet product offers that randomly show up in your email in-box?
I think many Internet marketers are innate learners with a hunger for knowledge. You think you can improve yourself, increase your income and stretch your knowledge on an ongoing basis. And you absolutely can, but without constantly spending money on bright shiny objects.
Because there just comes a point where you have to take what you’ve learned and start applying it to your business, otherwise what’s the point? It’s somewhat of a wakeup call when you stop and think how much you’ve spend in a month on your business vs. how much profit you’ve made.
So this is why I strongly want to share these 6 things you need to do before you buy another “Bright Shiny Object”, aka Internet product:
#1. Carefully read the sales page of the bright, shiny object at least twice. Don’t skim the sales copy or the bullets, but actually read the whole page. I’ve seen sales landing pages with a few thousand words on them, half dozen sub-headers and tons of cool graphics that can instantly turn anyone into an impulse buyer. But that is what these ads are designed to do. This is exactly what makes it so bright and shiny and that is why you need to carefully read it to see if this is what you really need
#2. Find an honest review of the bright shiny object. This could be tricky, because if the product has an affiliate program, many marketers may be promoting it as “highly recommended” just to get an affiliate commission and that’s not cool. A better way is to Google the product name with the word “reviews” in the search box to see if you can find a fair and honest assessment of the product.
#3. Visit www.imreportcard.com and sign up for a free account. Once you’re logged in, see if the creator of the bright, shiny product is listed and has a good track record of delivering stellar products. Along with the top sellers, IM Report Card also lists the top 25Internet marketing products and services to help you make smarter buying decisions.
#4. Verify that the bright, shiny object has a money back guarantee. Typically a product’s sales page with tell you clearly if there is a money back guarantee. I know from experience that there are many software products that do not offer refunds, so it helps to confirm how and if refunds are handled. Also, if all sales are final, can you get support form the seller.
#5. Contact the creator of the Internet product directly. Even after reading the sales copy twice, you may have questions about what the product can really do. Whether it’s a study guide or online software program, it doesn’t matter what the sales page says if the product doesn’t help you personally. That’s why it’s always a good idea to ask the product owner what the product does, to confirm if it’s right for you.
#6. Request a review copy of the Internet product. If you are an online business that regularly publishes digital product reviews, you may be able to get a review copy of the product if your intention is to write about it on your blog. Be sure to let the product creator know that you are doing an honest, unbiased review and also provide traffic stats to your site. If you have strong website traffic and the product is genuinely good, the creator may be more than happy to give you a review copy of it.
So the next time you think you need to spend money to make more money, stop and consider if you really need to do so.