Recently, I talked about rebranding my online business by using visuals and streamlining the look of my sites. Today, I am reviewing the products that are in my online store and removing anything that is not offering value or the level of quality I want to give my customers.
When I first started selling digital products online and did not have an online shopping cart, I used JVzoo for my sales transactions and their “Buy it Now” buttons. It was easy solution for accepting payments online.
But as many of you know, JVzoo is not a shopping cart system, meaning you can only buy and pay for one item at a time. So, that’s when I moved to an actual shopping cart system.
However, even though I have my own online store set up, I still use JVzoo for special offers or single products that I do not want to put into my store.
So today is all about “cleaning house” and I’ve decided that any digital product that is not up to my standards is getting removed from both JVzoo AND my PLR Store.
Now because I like to accomplish things quickly, while still being practical, I want to share my tips on the best way to take products out of your online store that you no longer see value in.
1. Do not delete any products that you have set up as WordPress blog posts. Instead, simply go to that post, change the status to “Draft” and click “Update” and this will remove it from your blog.
The reason not to delete is so you have the basic sales information for future use. For instance, if you decide to later on take this product and bundle it with another one to create a more value-add product, you don’t have to start from scratch.
(Handy Tip: When you put a live post back into Draft Mode, make sure the blue button says Update and not Schedule. What I do to make sure I don’t accidentally reschedule a post that I don’t want re-published is change it to a date in the past, after I put it in Draft Mode).
2. Turn the product OFF in your shopping cart software. My shopping cart allows me to keep all my products set up in the software, whether they are in the shopping cart sor not. So that means all I have to do is click on the “remove” option and it just takes them out of the store, but not the system.
Of course, the shopping cart or membership software that you use will be different than mine, but always first check to see if you can turn a product on and off in the software before deleting it. It will make your life easier down the line if you want to revive that product or re-launch a newer version of it.
3. For JVzoo, just say NO. For any product you have in JVzoo, the first thing they ask in the product editing page is if you want to Allow Sales or Show in the Marketplace. By taking a product that is live and active in your JVzoo account and clicking NO to these two options, the product will no longer appear for sale.
In my own JVzoo account I turned off the products that were hardly making sales or were out of season, (like summer related items). This is a really great way to clean up shop fast. So in 6 months from now if I want to rewrite and update a product, I’ll have a draft of it to get started with.
Once you click these 2 options, underneath the list of your products that can be sold, you will have a list that looks like this one show below.
So now in JVzoo, if I go back and look under My Account>Public Profile, I see ONLY the products that I want to showcase in my marketplace. And if I ever decide I want to revise a product and put it back into the JVzoo marketplace, I can easily update the copy and click on Allow Sales or Show in the Marketplace and the revised product will be restored.
I definitely like the idea of weeding out the things that aren’t working in my store and keeping the option open of revising those products in the future.