Yesterday I talked about my 2014 online marketing lessons and today I want to continue discussing the things I’ve learned and how I will progress in 2015.
Just to recap, in Part 1 I talked about:
- Doing what you love
- Eliminating Time Wasters
Selling on eBay and Craig’s List
Getting More Social
The above list is really just a high level overview of how I will plan to work and then as the calendar turns to 2015, work my plan. This is important for me to sort out now, since I am also planning to go back into the full time work force soon, while I grow my online business passively.
In the meantime, here are more online marketing lessons I’ve learned in 2014.
I will Focus on Very Unique Niches. If you are reading this and thinking, duh…aren’t you already doing that? The answer is yes, but the market is fast becoming very saturated. There are too many people trying to market similar things to the same audience on the Internet.
The only way to stand out is to focus on narrow niches that address a specific audience and need, but not too narrow. I will continue to use the Google Keyword tool and Google Trends to be sure a topic is not too narrow and will generate interest. As always, I prefer to use free tools for my SEO than pay for another monthly membership.
So, whether I will be writing sales-based blog posts or article packs for my PLR store, this is the guidepost I will be using for my niche writing projects.
I will be Getting More Visual. I know I’ve talked about using more photos and visuals this year and I have been practicing what I’ve preached. I may not have blogged a lot in the month of November, 2014 but I did shoot close to 1,000 personal photos that I will be using for my blogs.
These photo’s include home décor, crafts and cooking. So why so many photos? Truthfully, not every shot comes out perfect, so I’m getting into the habit of taking more, just in case. Also, I will be needing lots of content to put on those Facebook fan pages I built this year. LOL
Additionally, I am using Photoshop and PicMonkey to watermark and brand my visuals, as well as make cool little Infographics. (And I just want to give a shout out and thanks to Cynthia at The New Internet Marketer for initially introducing me to PicMonkey). Visual is the way to go!
I will be promoting my Shareasale Affiliate Programs More. The Shareasale Affiliate Network still remains one of my favorite places to find high quality merchants and products to promote across all of my blogs. Since my other niches include home décor and women’s health and beauty, I now have an good sized approved list of diverse merchant to promote.
The other thing I appreciate is that even though my blogs are still small and growing, many of the Shareasale merchants are easy to get approved for and in most cases offer a decent commission rate. Plus, by having several approved merchants, I can combine and reach my commission threshold much faster.
Promote More Big Ticket Items. There’s nothing wrong with selling lower cost products because they are the bread and butter items that keep cash flow coming in. But I still continue to promote bigger ticket items.
Back in October, I shared some of my HubPage commissions that included a few products in the $300 range that brought in some nice earnings.
As a rule, I don’t do regular income diary sharing, but I occasionally like to show proof that yes, the system works. Otherwise why would I be doing this?
To further reinforce what I’m saying, here’s another commission I earned promoting just one high end PLR content provider.
So whether I am writing on a revenue sharing site like HubPages, doing an Amazon review on my blog or promoting PLR, I know it’s possible to earn commissions on bigger ticket items, regardless how big or small your business is.
It’s been a long and prosperous year of marketing, writing and work projects, but what I find is that the learning and lessons never end with online marketing and I look forward to see what 2015 holds.