Today I want to talk about something that I want to accomplish in my business and that is doing more image branding.
Because this week has especially been busy, I set out to find fast, easy image branding ideas to incorporate into my online business, without getting too bogged down.
Why? Because images are extremely hot commodities and online visitors love looking at visuals. Add branding to your online images and you will drive your business identity so people can remember what your business is all about.
But image branding take a bit some thought and time. So for my purpose, the task at hand is two-fold. First I need to unify the look of my web and social media sites with common visuals and headers. Secondly I need to start incorporating more branded images into my blog posts.
Part of my plan to make image branding easier is to find different ways to use the same stock image for various online visuals. I am also sticking with the standard color palettes within my Genesis Framework WordPress theme to save time.
Above you can see two of my sites in teal and light blue and one stock image I’ve opened in Illustrator. Over the next few weeks, I will be working to adapt this image into branded visuals to use as many ways as I can.
So this is my starting point and the goal I’ve set for myself – basically get as much bang for the buck from my visuals, without playing around with graphics endlessly and wasting too much time.
Because like any small, solo business owner, I don’t want my branding project become a big time-sucking event that takes forever. Nor do I want to spend a great deal of money.
As many of us online marketers and bloggers know, there is a world of talented people out there that just focus on graphics such as logos, websites headers, ebook covers and Facebook banners.
So as I began to figure out my needs, my first plan of action was heading over to Fiverr.com to find someone with a portfolio of artwork that fit my tastes and style preferences.
And what I quickly learned was that there are a huge number of graphics providers whose work is beyond amazing and I was really excited.
But as I started to narrow my list down, I realized that the top-rated people I had my hopes set on, had a waiting list of 100+ people. And in most cases, if I wanted something fast, I would have to pay the rush fee.
OK. That makes sense.
Next I found people on Fiverr who would brand my website as long as I provided a stock image. So, that’s when I jumped off of Fiverr and headed over to Istock.com to search for images.
I am a big fan of Istock images and I’ve used them before, so I started my search there. But because I have spent less time doing graphics projects, I had not been on the Istock website in a while. And guess what?
Things at Istock have changed BIG TIME and for the better! Here’s what I found:
- When you go to Istock to buy a photo image, all sizes are now the same price. This means you can get an extra large pixel image at the same price of a small one. So it makes sense to buy the larger one and size it down yourself.
- For graphic illustrations, not only do they include the jpeg file, but you also get the vector illustration in EPS format, which means you can do whatever you need to in Adobe Illustrator.
I absolutely LOVE how they have streamlined the sizing. For my needs, being able to get larger photos or a vector file with a jpeg I can customize is really convenient.
For starters I did purchase this vector illustration, (as it appears below) for just 1 credit ($15) and I am going to start re-coloring and branding the image either with the help of a Fiverr contractor or on my own.
So, now I’ve thought about all ways I can start doing faster, easier branding with images, I want to share them with you.
- First, buy a few high quality, affordable graphic images that can be utilized for more than one website and re-purposed in several ways
- If you have several websites, simplify your color palettes. I use Genesis Lifestyle Pro for many of my sites, so I try to look for visuals that work with their teal and blue themes and can be inter-changed between websites.
- If you have an image you like, many graphics providers on Fiverr will take the image you provide and turn it into a header, logo or Facebook cover, at an affordable rate, if you’re willing to wait.
- A great way to take advantage of one stock photo is to repurpose it to make several branded images. So look for images that can easily be sliced up. Here’s a Christmas one I bought on Dreamstime.com that I can use to create several different Pinterest holiday pins.
- When working with vector illustrations keep in mind that you can give one image many fresh looks by changing out colors, adding a patterned background or including decorative text to make social images or Infographics.
- If you are looking for multi-use images such as icons, take advantage of the Istock new pricing system and buy one large file that contains several icons. Here’s a great example of some cooking icons that caught my attention for 1 credit.
- Remember that stock photos that you buy online cannot be used for resale. If you want to create a resale image with a photo, you must use your own original photography and give up the “sole” ownership rights to the photo.
- If you are branding with a multi-colored logo that clashes with your graphics try photo editing software like Photoshop or Gimp to convert your logo to grayscale, so you can add it to your visuals. Or if the logo doesn’t fit with the visual, simply type your URL and add it as text.
Overall, if you are a writer, marketer or solopreneur whose focus is on providing quality content, remember to take advantage of these fast, easy image branding ideas and give your readers a great visual experience.